Abstract

This study looks at how globalisation and fashion trends in Nigeria are connected, focussing on how clothing is changing the way people see themselves and their communities. As globalisation continues to affect cultures and societies around the world, Nigeria, with its many ethnic groups and rich cultural legacy, is a unique example of how traditional clothing may mix with global fashion trends. The study looks at how Nigerian clothing styles have changed in reaction to the rise of Western fashion and how these changes have affected people's sense of self, their social position, and their group membership. This study looks at fashion trends in cities and towns in Nigeria to show how adopting global styles might affect people's mental and social health. The study looks at how clothes may be used to represent oneself and set oneself apart from others. It also looks at the conflict between keeping cultural traditions and following current, globalised clothing trends. The results show that younger people in Nigeria, especially in cities, are more likely to wear hybrid styles that mix traditional and global influences. However, older people still value cultural clothing as a way to show ethnic pride and social status. The study also looks at how clothes can show social mobility, focussing on how premium brands and Western-inspired attire can show success and belonging. But the study finds that those from lower socioeconomic origins may have trouble fitting in because they feel pressure to follow global fashion trends. The psychological impacts of clothing, such as how it affects self-esteem, body image, and social acceptance, are also looked at. In conclusion, the study shows how complicated clothing is as a social and psychological tool in Nigeria, where globalisation has made it easier and harder for people to figure out who they are. The mixing of fashion trends shows how Nigerian culture is changing as global influences mix with local cultural values. This changes the meaning of clothes as a way to socialise and express oneself.