EVALUATING THE IMPACT OF COMMUNICATION EFFECTIVENESS IN COUNSELLING PRACTICE ON PROFESSIONAL OUTCOME INDICATORS AMONG HEALTHCARE WORKERS IN NIGERIA
Abstract
This study evaluates the impact of communication effectiveness in counselling practice on professional outcomes among healthcare workers in tertiary healthcare institutions in Edo State, Nigeria, with specific focus on the University of Benin Teaching Hospital, Benin City and Irrua Specialist Teaching Hospital, Irrua, Edo State, Nigeria. Anchored in Counselling Psychology and Measurement and Evaluation (M&E) frameworks, the study adopts a descriptive cross-sectional design and applies multilevel regression modelling to account for individual- and institutional-level variations. Data were collected from 340 healthcare professionals using the Counselling Communication and Professional Outcomes Scale (CCPOS), with strong reliability (Cronbach’s α = 0.89). Findings reveal that communication effectiveness significantly predicts professional outcomes (β = 0.69, SE = 0.07, t = 9.82, p < 0.001), indicating that improvements in clarity, empathy, and feedback in counselling enhance teamwork, interprofessional collaboration, and decision-making quality. Multilevel results further show institutional variation, with stronger effects in UBTH (β = 0.74) compared to ISTH (β = 0.63), demonstrating that organisational structure and workload conditions moderate communication outcomes. From a counselling psychology to M&E perspectives, the study highlights communication effectiveness as a measurable performance indicator and a critical driver of healthcare system efficiency. It underscores the need for context-sensitive evaluation approaches that incorporate institutional variability rather than relying on aggregate estimates. The study concludes that counselling communication is both a clinical competency and a strategic systemstrengthening tool, particularly when integrated into structured monitoring frameworks and targeted institutional interventions.