Abstract

This study examined the effectiveness of government communication strategies in promoting artisanal development for sustainable economic growth in South-South Nigeria, with specific focus on Akwa Ibom and Rivers States. The objectives were to identify existing communication strategies, assess their effectiveness, determine artisans’ awareness and participation levels, and identify barriers hindering effective communication. The study adopted a mixed-methods survey design. A total of 762 respondents were selected through multistage sampling from Akwa Ibom State and Rivers State. Data were collected using structured questionnaires and analysed using descriptive statistics and inferential tests, including One-Way Analysis of Variance (ANOVA) and Tukey’s Honest Significant Difference (HSD) post-hoc test. Findings revealed that government communication strategies exist but vary in effectiveness between the two states, with Akwa Ibom showing higher awareness and engagement levels. Radio and television were identified as the most effective communication channels, while community meetings played a key role in Rivers State. Major barriers included inadequate communication infrastructure, poor access to information, and low literacy levels. The study recommended that governments strengthen and harmonise communication frameworks, adopt multi-channel and audience-centred strategies, and establish feedback mechanisms.