GLOBAL UNCERTAINTY AND ORGANIZATIONAL SURVIVAL OF HOSPITALITYBUSINESSES: AN ANALYSIS OF FIVE-STAR HOTELS IN SOUTH-SOUTH,NIGERIA

Abstract

This study examined the effect of global uncertainty on organizational survival of hospitality businesses,
with particular emphasis on five-star hotels in the South-South region of Nigeria. The study specifically
analyzed the relationship between global uncertainty and innovativeness, teamwork, and organizational
survival of selected luxury hotels. A descriptive survey research design was adopted, and the study was
conducted at Ibom Five Star and Golf Resort, Uyo, and Four Points by Sheraton, Ikot Ekpene, both located
in Akwa Ibom State. The population comprised 200 managers and employees of the two hotels, all of whom
were studied due to the manageable population size. Data were collected using a structured instrument
titled Global Uncertainty and Organizational Survival of Hospitality Businesses Questionnaire
(GUOSHBQ). The instrument was validated by experts and demonstrated high reliability with a Cronbach
Alpha coefficient of 0.93. Data analysis involved percentage analysis to answer research questions and
Pearson Product Moment Correlation Analysis to test the hypotheses at a 0.05 level of significance.
Findings revealed a significant relationship between global uncertainty and organizational teamwork,
with higher levels of perceived uncertainty associated with reduced teamwork. Similarly, global
uncertainty was found to significantly affect organizational survival, as employees who perceived higher
uncertainty expressed lower confidence in their hotels’ long-term viability. The study concluded that
global economic and geopolitical uncertainties pose serious challenges to the survival of five-star hotels,
but organizations that adopt adaptive strategies, technological innovations, effective leadership, and crisis
management frameworks are more resilient. The study recommends diversification of services, investment
in technology, leadership development, and strategic partnerships to enhance organizational survival in
periods of global uncertainty