COMBATING FOOD INSECURITY IN NIGERIA: THE EMERGENCE OF AGRO- ENTREPRENEURSHIP MARKETING ON CAMPUS

Abstract

Food insecurity remains a pressing issue in Nigeria, particularly in regions like Maiduguri, where climate change challenges such as drought and flooding further exacerbate food production difficulties. This study explores the role of agro-entrepreneurial marketing and campus farming in combating food insecurity at the University of Maiduguri. Using a descriptive survey design, data were collected through structured questionnaires from a sample of 200 respondents, including students and staff involved in agro-entrepreneurship activities. The study focused on farming practices such as backyard gardens, vertical farming, greenhouses, and poultry farming, which are integral to addressing food security on campus. Findings reveal that agro-entrepreneurial marketing plays a key role in enhancing access to affordable food, promoting local food production, creating awareness about food security, and generating income. The study also highlights the active participation of respondents in climate-smart agricultural practices, particularly those aimed at mitigating the effects of climate change. The conclusion suggests that by adopting agro-entrepreneurship and campus farming techniques, universities can become more self-sufficient in food production, contributing to broader national efforts in tackling food insecurity. Recommendations include enhancing agro-entrepreneurship programs, expanding campus farming initiatives, supporting climate-smart practices, and fostering public-private partnerships to ensure sustainable food security solutions.