JOURNAL OF BUSINESS PRACTICE, ECONOMICS AND FINANCE
EXPLORING HOW CUSTOMER ATTITUDE MEDIATES THE LINKBETWEEN THE GREEN MARKETING MIX AND PURCHASE INTENTION:EVIDENCE FROM COSMETIC PRODUCTS IN UTTARAKHAND (INDIA)
This study examined the green marketing mix, customer attitude, and purchase intention toward cosmetic products in Uttarakhand. A cross-sectional, quantitative research design was employed. Using the infinite population method, a sample size of 414 cosmetic consumers was selected, of which 396 valid responses were obtained. The findings showed a significant positive relationship between the green marketing mix and purchase intention (r = 0.831, p < .01), between the green marketing mix and customer attitude (r = 0.891, p < .01), and between customer attitude and purchase intention (r = 0.812, p < .01). Regression analysis indicated that both independent variables green marketing mix (β = .521, p < .05) and customer attitude (β = .348, p < .01)—significantly contributed to variations in purchase intention. Furthermore, the Sobel mediation test demonstrated a significant mediation effect (Z = 4.850; Std. Error = 0.0306128; p = 0.00000124), confirming that customer attitude partially mediates the relationship between the green marketing mix and purchase intention
Green Products, Customer Attitude, Purchase Intention, Sustainable Brands, FMCG Products, Cosmetics Products
Copyright (c) 2025 JOURNAL OF BUSINESS PRACTICE, ECONOMICS AND FINANCE
Financial Resources Allocation and Operational Efficiency:An Analysis of SMEs in Nigeria
This study examined the impact of financial resource allocation on the operational efficiency of Small and Medium Enterprises (SMEs) in Nigeria, with a specific focus on Aba, Abia State. The research was driven by the need to understand how budgetary controls and financial management practices influence the productivity of the manufacturing, retail, and service sectors. A descriptive survey design was adopted, utilizing a sample of 143 respondents selected through a simple random sampling technique. Data were collected using the "Financial Resources Allocation and Operational Efficiency in SMEs Questionnaire (FRAOESQ)," which demonstrated high reliability with a Cronbach Alpha coefficient of 0.93. The findings, derived from percentage analysis, revealed a significant positive impact of both budgetary control and financial management practices on operational efficiency. Specifically, over 53% of respondents agreed or strongly agreed that structured financial oversight enhances business performance. Furthermore, the hypothesis testing using Pearson Product Moment Correlation yielded a correlation coefficient of 0.90, which significantly exceeded the critical value of 0.113 at a 0.05 alpha level. This indicates a very strong, positive relationship between strategic resource allocation and operational success. The study concludes that SMEs are vital engines for Nigeria's industrial growth and self-reliance. It recommends that SME owners prioritize financial literacy training and lean management principles. Additionally, the study emphasizes that the government must facilitate growth by providing low-interest loans and credit guarantee schemes to alleviate capital constraints and ensure long-term sustainability in a volatile economic climate.
SMEs, Financial Resource Allocation, Operational Efficiency, Budgetary Control, Financial Management Practices, Economic Development, Nigeria.
THE IMPACT OF AI-DRIVEN MARKETING STRATEGIES ON BUSINESS PERFORMANCE AND GROWTH IN NIGERIA THE IMPACT OF AI-DRIVEN MARKETINGSTRATEGIES ON BUSINESS PERFORMANCE ANDGROWTH IN NIGERIA
This study investigates the impact of AI-driven marketing strategies on business performance and growth in Nigeria. Employing a survey research design, data were collected from 200 small, medium, and large enterprises across various sectors, including retail, e-commerce, finance, and telecommunications. A stratified random sampling technique ensured representation across different business sizes. The structured questionnaire, distributed online via Google Forms, WhatsApp, and emails, was validated through pre-testing and achieved a reliability score of 0.78. Descriptive statistics were used to summarize the data, while inferential statistics, including regression analysis, tested the hypotheses. Findings reveal that AI-driven content creation, optimization, customer segmentation, personalization, predictive analytics, and dynamic pricing strategies significantly enhance business performance and growth. The results indicate that AI technologies improve marketing efficiency, customer engagement, and operational effectiveness. This study highlights the transformative potential of AI in Nigerian businesses and provides valuable insights for leveraging AI to achieve competitive advantage. The research underscores the importance of integrating AI strategies for sustainable growth and offers practical recommendations for businesses aiming to capitalize on technological advancements in marketing
AI Marketing Strategies, Business Performance, Economic Growth, and Nigeria
IMPACT OF AI ON OPERATIONAL EFFICIENCY AND PROFIT MARGINS OFSMALL BUSINESSES IN MARKET ENTRANTS
The study investigates the impact of Artificial Intelligence (AI) on the operational efficiency and profit margins of small businesses entering new markets, focusing on Nigeria. A quantitative research design was employed to measure the relationship between AI adoption, efficiency, and profitability. A sample size of 100 small businesses was selected using a stratified random sampling technique, ensuring representation across various industries and geographic locations. Data were collected through structured questionnaires, which captured information on AI adoption levels, operational improvements, and changes in profitability. The survey questions used a 5-point Likert scale to quantify perceptions and outcomes related to AI. Descriptive statistics were employed to summarize the demographic characteristics of respondents, while inferential analysis, including a one-way ANOVA, was conducted to test the research hypothesis regarding operational efficiency differences among businesses with varying levels of AI adoption. SPSS software facilitated the analysis, ensuring robustness and statistical validity. Ethical considerations, including informed consent and confidentiality, were prioritized throughout the data collection process. The findings revealed a statistically significant positive relationship between AI adoption and operational efficiency, as well as enhanced profit margins. Additionally, challenges such as high costs and lack of technical expertise were identified as barriers to adoption. The study's results underscore the importance of a strategic approach to AI integration for small businesses, offering insights into how tailored support and phased implementation can maximize the benefits of AI. This mixed method approach provides a comprehensive understanding of AI's role in enhancing the competitiveness of small market entrants.
Artificial Intelligence (AI); Risk Management; Operational Resilience; Predictive Analytics
INTERNAL AUDIT FUNCTIONS AND FINANCIAL PERFORMANCE:A STUDY OF SELECTED LOCAL GOVERNMENT IN BENUE STATE
This study examines internal audit functions and financial performance of selected local governments in Benue State, Nigeria. The specific objectives include investigating the effect of internal audit, monitoring and control activities and audit risk management on financial performance in the local government system. The study used a descriptive research design and considered 142 staff of finance departments and Audit units as well as the Personnel departments. However, only a sample of 126 staff responded which represented 88.73% of the population. Primary data was collected with the help of a five-point Likert scale structured questionnaires distributed across the seven (7) Local Government Areas (LGAs). Data were analyzed using SPSS version 16.0, with reliability confirmed via Yamane’s and Pearson’s correlation coefficient. The analysis includes frequency distribution of demographic profile data, mean statistics, correlation analysis, and regression analysis to examine the relationship between internal audit, monitoring and control activities, audit risk management on financial performance. The study reveals that, Pearson’s correlation coefficient of financial performance and internal audit was at (r= 0.811**, p-value = 0.000), financial performance and monitoring and control activities at (r=0.908**, p-value = 0.000), while financial performance and audit risk management at (0.952**, p-value=0.000), these results shows that internal audit, monitoring and control activities and audit risk management significantly influence financial performance positively. Implying that the Null Hypothesis was rejected and the alternative Hypothesis was accepted since p<0.05. The study recommended independent of internal auditor, a robust monitoring and control activities should be implemented to optimize resource allocation and program execution. Regular evaluations of these processes can help identify gaps and weaknesses, enable continuous improvement
Internal Audit, Monitoring and Control, Audit Risk Management, Financial Performance and Local Government
CORPORATE FORESIGHT AND SERVICE QUALITY OFMONEY DEPOSIT BANKS IN RIVERS STATE
This study examined the relationship between corporate foresight and the service quality of deposit money banks in Rivers State. The study aimed to determine the extent to which corporate foresight correlates with the service quality of these banks. The predictor variable corporate foresight was un-dimensioned while the criterion variable service quality has Empathy and assurance as proxies. The population consists of 21 deposit money banks in Rivers State, all of which were included in the study. Data were gathered from 63 respondents using a Likert scale questionnaire ranging from very low to very high extent. Two research hypotheses were tested using Pearson Product Moment Correlation, facilitated by the Statistical Package for Social Sciences (SPSS), to determine the relationships between the variables. The results indicated that corporate foresight has significant and positive relationships with empathy and assurance, which are measures of service quality. Consequently, the study concluded that corporate foresight relates with service quality of deposit money banks in Rivers State. The study recommended that bank managers should leverage corporate foresight to enhance their service quality
Corporate, Foresight, Service, Quality, Money, Deposit, Banks, Rivers State
ASSESSMENT OF COTTAGE TEXTILE PRODUCERS’ SOCIO-ECONOMICACTIVITIES IN SOUTH WESTERN NIGERIA
This paper assesses the socio-economic activities of cottage textile producers in South Western. A mixed methods approach was employed, combing surveys, in-depth interviews, focus group discussions and observation. The paper reveals that cottage textile producers play a vital role in the region’s economy, providing employment and income opportunities for numerous individuals. However, producers face challenges such as limited access to finance, in-adequate infrastructures and competition from cheap imported textiles. This paper identifies opportunities for growth, including increasing demand for traditional textiles, potential for export markets and collaboration with other textile producers. Recommendations are made to support the growth and development of the sector, including provision of finance, improvement of infrastructure, promotion of market access and fostering collaboration.
Cottage textile producers, Socio-economic activities, traditional textiles, South Western Nigeria, entrepreneurship, sustainable development.
INFLUENCE OF TECHNOLOGY ENABLED SELF-BANKING SERVICES ON THEPERFORMANCE OF COMMERCIAL BANKS IN NIGERIA
The study looks into how Nigerian commercial banks' performance is affected by technology-enabled self-banking services. Ex-post facto research design was used in this study. All of Nigeria's commercial banks are made up of the population. Secondary data used in this study was taken from each commercial bank's annual report. The data was analyzed using both descriptive and inferential statistics. The coefficients from the study estimation were obtained using the Ordinary Least Squares (OLS) estimation method. E-views 10 to run the data analysis. The results show that while revenue from mobile banking applications (MOBs) does not significantly affect banks' performance, revenue from automated teller machines (ATMs) significantly improves banks' performance. In conclusion, revenue from Automated Teller Machines (ATMs) is crucial for improving Nigerian commercial banks' performance. It is advised that Nigerian commercial banks keep making investments in and expanding their ATM infrastructure because of the statistically significant beneficial influence that ATM income has on both Return on Asset (ROA) and Return on Investment (ROI). To take advantage of the noted positive link with financial performance, strategically place ATMs and make sure they are operating efficiently. Constantly evaluate and improve their mobile banking tactics to meet consumer demands, better user experiences, and perhaps investigate cutting-edge technologies that might improve the usability and appeal of mobile banking apps. Invest in consumer education initiatives that highlight the advantages and usability of ATM and mobile banking services to boost uptake and usage, which will improve financial results.
Commercial banks, Performance, Self-Banking Services, Technology
TECHNOLOGICAL ADVANCEMENT AND ORGANIZATIONAL PERFORMANCEOF FAST-FOOD BUSINESSES IN PORT HARCOURT, NIGERIA
This study examined the relationship between technological advancement and organizational performance of fast-food businesses in Port Harcourt, Nigeria, with specific focus on adaptive performance, past performance, and contextual performance. The study adopted a descriptive survey research design to provide a systematic description of the variables and their relationships. Due to the relatively small population size, the entire population of 202 managers and employees of selected fast-food businesses was studied, and the same figure constituted the sample size. Data were collected using structured questionnaires designed to measure technological advancement and the dimensions of organizational performance. Descriptive statistical tools, including mean and standard deviation, were used to answer the research questions, while the Pearson Product Moment Correlation (PPMC) analysis was employed to test the hypotheses. All hypotheses were tested at a 0.05 level of significance. The findings revealed a significant positive relationship between technological advancement and adaptive performance, indicating that the adoption of technologies such as digital ordering systems, point-of-sale (POS) systems, and automated operations enhances employees’ ability to adjust to changes, learn new skills, and respond effectively to work demands. The study also found a significant relationship between technological advancement and past performance, showing that technology contributes to improved efficiency, productivity, and financial outcomes over time. Furthermore, a significant positive relationship was established between technological advancement and contextual performance, suggesting that technology supports teamwork, organizational citizenship behavior, and a supportive work environment. The study concluded that technological advancement is a critical driver of organizational performance in fast-food businesses in Port Harcourt. It therefore recommended that fast-food operators invest continuously in modern technologies, provide regular training for employees, and integrate technology strategically to enhance adaptive, past, and contextual performance for sustained organizational success
INFLUENCE OF PHYSICAL BUSINESS ENVIRONMENT ON CLIENTATTRACTION AND RETENTION IN THE HOSPITALITY INDUSTRY OF IMOSTATE
The hospitality industry plays a vital role in Nigeria’s economy, especially in Imo State where hotels, restaurants, and recreational centres have become significant employers of labour and revenue drivers. In a competitive service market, the physical business environment comprising ambience, cleanliness, lighting, furnishing, architecture, and spatial arrangement plays a decisive role in influencing customer attraction and retention. This study examines the influence of physical business environment on client attraction and retention in the hospitality industry of Imo State. Specifically, it investigates the extent to which aesthetics, ambience, and environmental quality affect patronage, satisfaction, and loyalty of clients in selected hotels and restaurants in Owerri metropolis. The study adopts a descriptive survey design with a sample of 250 clients and 50 hospitality managers. Data were collected through structured questionnaires and analyzed using descriptive statistics and regression analysis. Findings reveal that physical environment aesthetics such as décor, lighting, and comfort have a significant positive effect on client attraction, while cleanliness and ambience strongly influence customer retention. The results further indicate that customers are willing to pay premium prices when the physical business environment is appealing. The study concludes that the physical environment is not just a supporting factor but a strategic tool for competitive advantage in the hospitality sector. It recommends that hospitality managers in Imo State invest in regular facility upgrades, cleanliness, and culturally inspired aesthetics that reflect Nigerian identity while maintaining international standards. This will strengthen customer loyalty and enhance profitability in the hospitality sector.
Technology, Advancement, Organizational Performance, Fast-Food Businesses
Entrepreneurial Financing and Sustainable Economic Development of RuralCommunities in South-South Nigeria
This study examined the effect of entrepreneurial financing on the sustainable economic development of rural communities in South-South Nigeria, focusing on access to credit financing, microfinance services, and savings and investment financing. A descriptive survey research design was adopted, targeting 357 rural entrepreneurs across six states in the South-South region. Respondents were selected using a multi-stage sampling technique, combining random and purposive methods to ensure representativeness across different rural local government areas. Data were collected using a structured questionnaire titled Entrepreneurial Financing and Rural Economic Development Questionnaire (EFREDQ), validated by experts and tested for reliability, yielding a Cronbach’s Alpha of 0.82. Descriptive statistics and multiple regression analyses were used to analyse the data and test the three research hypotheses at a 0.05 level of significance. The findings revealed that access to credit financing significantly enhances income generation, microfinance services positively influence employment creation, and savings and investment financing significantly affect business growth and sustainability of rural enterprises. These results align with both the Financial Intermediation Theory and the Sustainable Livelihoods Theory, highlighting the importance of financial resources in promoting entrepreneurial activity and community development. The study concludes that entrepreneurial financing is a key driver of sustainable economic development in rural SouthSouth Nigeria. Based on the findings, it is recommended that government agencies, microfinance institutions, and development partners enhance access to credit, provide tailored financial products, and offer capacity-building programmes for rural entrepreneurs to strengthen business sustainability, create employment opportunities, and improve income levels in rural communities
Entrepreneurial Financing, Credit Access, Microfinance Services, Savings and Investment, Sustainable Economic Development, Rural Enterprises, South-South Nigeria.
MICROFINANCE INSTITUTIONS AND SUSTAINABLE RURAL ECONOMIC DEVELOPMENT INSOUTH-SOUTH NIGERIA
Microfinance Institutions (MFIs) have emerged as critical instruments for promoting financial inclusion, poverty reduction, and sustainable rural economic development in developing economies. In Nigeria, particularly in the South-South geopolitical zone, rural communities continue to face structural challenges such as limited access to formal finance, underdeveloped infrastructure, environmental degradation, and high unemployment. This study empirically examines the role of microfinance institutions in promoting sustainable rural economic development in South-South Nigeria. Using a survey research design and quantitative analytical techniques, data were collected from rural households, micro-entrepreneurs, and microfinance clients across selected states in the region. The study employs descriptive statistics, correlation analysis, and multiple regression techniques to analyze the relationship between microfinance services such as microcredit, savings, training, and financial inclusion and indicators of sustainable rural economic development, including income generation, employment creation, business sustainability, and household welfare. The findings reveal that microfinance institutions significantly contribute to sustainable rural economic development by enhancing income levels, supporting micro-enterprise growth, promoting financial inclusion, and improving living standards. However, challenges such as high interest rates, limited outreach, weak institutional capacity, and environmental sustainability concerns persist. The study recommends policy reforms, capacity strengthening of MFIs, integration of sustainability principles, and stronger collaboration between government and financial institutions to enhance the developmental impact of microfinance in rural South-South Nigeria.
Microfinance Institutions, Sustainable Development, Rural Economy, Financial Inclusion, South-South Nigeria
FINANCIAL LITERACY AND ITS EFFECT ON THE ECONOMIC WELL-BEINGOF LOW-INCOME UNDERGRADUATES IN EBONYI STATE, NIGERIA
This study investigates the effect of financial literacy on the economic well-being of low-income undergraduates at Alex Ekwueme Federal University, Ndufu-Alike Ikwo (AE-FUNAI), Ebonyi State, Nigeria, emphasizing how demographic realities and financial competencies shape students’ resilience and financial stability. At a 0.09% level of confidence, a sample size of 200 respondents was determined, and data were collected using a multi-stage sampling technique. Stratified sampling segmented the population by level of study, residence, income, and source of financial support, while random sampling within each stratum ensured representativeness and minimized bias. A structured questionnaire captured demographic characteristics, levels of financial literacy, and the influence of literacy on spending, saving, and overall economic well-being. Descriptive statistics addressed the first two objectives, examining literacy levels and spending/saving behavior, while multinomial logistic regression analysis determined the impact of financial literacy on economic wellbeing. Findings reveal that respondents are predominantly young, female, and reliant on parental support, with limited access to scholarships or external funding. While most students demonstrate strong awareness of basic financial concepts such as distinguishing needs from wants and confidence in decision-making, their practical skills in budgeting, inflation, saving, and investment remain underdeveloped. Regression results confirm that financial literacy significantly influences economic resilience, with budgeting skills exerting a strong positive effect, whereas knowledge of inflation, interest rates, and investment showed negative associations, suggesting that awareness without application undermines stability. The study concludes by recommending structured financial literacy courses, expanded scholarship opportunities, and peer-led initiatives to strengthen financial management capacity and promote long-term economic resilience among Nigerian undergraduates.
Financial Literacy, Economic Well-Being, Low-Income Undergraduates, Budgeting Skills, Mobile Banking, Nigeria.
STRATEGIC ALLIANCE STRATEGY AND FOREIGN TRADE ENTRY OF SMEsIN AKWA IBOM STATE, NIGERIA
The study examined the effect of strategic alliance strategy on foreign trade entry among SMEs in Akwa Ibom State. Descriptive survey design method was adopted for the study. The study was conducted in Akwa Ibom State. The population of the study comprised 1,992 registered SMEs in Akwa Ibom State as record by Corporate Affairs Commission and National Survey of MSMEs, 2023. However, purposive and ratio sampling technique were used. 15% (55) of the SMEs in Akwa Ibom State that have allied with foreign firms were used for the study. The primary data used for the study were sourced from administration of structured questionnaire to the owners or manager of SMEs. The objectives were analyzed with descriptive statistics and hypotheses were tested using multiple linear regression model. The result revealed that, there is significant effect of equity-based alliance and technology alliance on foreign trade entry among SMEs in Akwa Ibom State. However, human resource alliance does not have any significant effect on foreign trade entry among SMEs in Akwa Ibom State. In conclusion, strategic alliance strategy has a significant effect on foreign trade entry among SMEs in Akwa Ibom State. The researcher recommended that since, there is a significant effect of equity-based alliance on foreign trade entry, small and medium scale firms should clearly identify their core competencies from the non-core functions and equity. This will help them to align strategically to avoid waste of equity resources
Strategic alliances, foreign trade entry, SMEs, Akwa Ibom State.
GREEN MARKETING STRATEGIES AND SALES PERFORMANCE OF FRUITDEALERS IN UYO METROPOLIS, AKWA IBOM STATE, NIGERIA
The study analyzed green marketing strategies and sales performance of fruit dealers in Uyo Metropolis, Akwa Ibom State, Nigeria. The objectives were to examine the effect of eco-friendly product and eco-preservation material on sales volume fruits. The study adopted descriptive survey research design. The population for the study is made up of all the fruit sellers in Uyo Metropolis. However, the population is unknown as there is no document stating the population of fruit sellers in Uyo Metropolis, Akwa Ibom State. Thus, Topman statistical formula derived 369 sample size for the study in Uyo metropolis. The study adopted judgmental sampling technique. Structured questionnaire was used to collect data for the study. The objectives were analyzed with descriptive statistics and the hypotheses were tested with simple regression analysis model. The empirical result revealed that there is significant effect of eco-friendly products on sales volume of fruits in Uyo metropolis. Also, eco-friendly preservation material has significant effect on sales volume of fruits in Uyo metropolis. Based on the result, the researcher concludes that green marketing (eco-friendly products and eco-friendly preservation materials) have significant effect on sales volume of fruits in Uyo metropolis. The researcher recommended that since there is significant effect of ecofriendly products on sales volume of fruits in Uyo metropolis. In effect, fruit marketers must avail themselves of this golden opportunity to identify the need of best practices of green marketing and adopt them to increase their sales.
Green marketing, sales performance, fruit dealers
CAPITAL INTENSITY AND STOCK RETURNS OF LISTED DEPOSIT MONEY BANKS INNIGERIA
This study examined the effect of capital intensity on stock returns of listed deposit money banks in Nigeria from 2013 to 2023. Specifically, it investigated the extent to which property, plant and equipment (PPE) intensity affects earnings per share (EPS) and market price per share (MPS). The study adopted an ex post facto research design, using secondary panel data obtained from the annual reports and financial statements of sixteen (16) listed deposit money banks on the Nigerian Exchange Group. A purposive sampling technique was employed to select banks with complete and consistent data over the study period. The data were analyzed using descriptive statistics, correlation analysis, and panel regression techniques (both fixed and random effects), with estimations conducted using the E-Views 10 econometric software.Findings from the descriptive and inferential analyses revealed that property, plant and equipment intensity had a negative and significant effect on both earnings per share and market price per share of listed money deposit banks in Nigeria. Specifically, the random effects model indicated that while PPE intensity explains about 14.5% of the variation in EPS and 6% in MPS, both relationships were statistically significant at a 5% level. This suggests that higher investments in property, plant, and equipment tend to reduce banks’ profitability and market value .The study concluded that increasing PPE intensity does not enhance stock returns among Nigerian deposit money banks. It therefore recommended that banks should optimize rather than expand PPE investments, focusing more on asset efficiency, digital transformation, and strategic cost management to improve shareholders’ value and market performance.
Capital Intensity, Property Plant and Equipment, Earnings per Share, Market Price per Share, Deposit Money Banks
TOTAL QUALITY MANAGEMENT AND ORGANISATIONALPERFORMANCEOF FOOD AND BEVERAGES COMPANIES IN LAGOS STATE,NIGERIA
The Food and Beverages industry in Nigeria, which contributes significantly to the nation's economy, faces operational inefficiencies and intense competition. This study examines the influence of Total Quality Management (TQM) practices specifically, process management, continuous innovation, and product design on the performance of Food and Beverages companies in Lagos State. Using a sample of 454 employees from Cadbury Nigeria Plc and Nestlé Nigeria Plc, data were collected through structured questionnaires and analysed using linear regression. The results revealed that process management significantly impacts profitability, explaining 85.1% of its variation (R² = 0.851, p < 0.05). Continuous innovation accounted for 80.5% of the variation in market share (R² = 0.805, p < 0.05), showing its critical role in competitive positioning. Additionally, product design influenced 83.1% of the variation in productivity (R² = 0.831, p < 0.05), highlighting the importance of product development in driving operational efficiency. These findings suggest that TQM practices are vital for enhancing profitability, market share, and productivity in Nigeria’s highly competitive Food and Beverages industry. Companies that invest in optimizing these practices can achieve greater operational sustainability and competitiveness.products that align with the financial constraints and risk profiles of lowincome populations, underscoring affordability, simplicity, and trust as core components. The findings contribute to the development of more inclusive financial services and offer policy recommendations to increase micro-insurance adoption in developing regions.
Total Quality Management, Process Management, Continuous Innovation, Product Design, Organizational Performance.
TOKENIZED MARKETPLACE AND ROLE OF AI IN ASSET VALUATION ANDFRAUD DETECTION IN SERVICE BASE FIRMS IN DELTA STATE
The implementation of tokenized markets and the function of artificial intelligence (AI) in improving asset value accuracy and fraud detection among service-based companies in Delta State, Nigeria is investigated in this paper. Blockchain-enabled tokenization and artificial intelligence technologies provide chances for enhanced openness, operational efficiency, and financial integrity as digital transformation speeds throughout world marketplaces. Using a standardized questionnaire sent to 103 chosen service-based companies, the study used a quantitative approach with data examined using t-test analysis, Pearson correlation, and descriptive statistics. Results show a modest degree of knowledge and acceptance of tokenized markets; companies which have adopted the technology claim better asset value accuracy. Especially via real-time monitoring and anomaly detection, AI-based systems were proven to be quite successful in spotting and stopping fraud. Nonetheless, among early adopters, technical integration issues—including infrastructure and regulatory limitations—were not statistically significant in restricting uptake. The research comes to the conclusion that while tokenized platforms and artificial intelligence are useful instruments for financial accuracy and risk reducing, more general use calls for targeted awareness, legislative backing, and infrastructure spending. Policy changes, publicprivate cooperation, capacity development, and ongoing research to facilitate scaled adoption throughout the service industry constitute recommendations.
Tokenized, Marketplace, Role of Ai, Asset Valuation
THE ROLE OF STRATEGIC PLANNING IN ENHANCING BUSINESSPERFORMANCE THROUGH A QUALITATIVE LENS
In today’s volatile and complex business environment, strategic planning remains an indispensable tool for guiding organizations toward long-term success. This study explores the role of strategic planning in enhancing business performance through a qualitative lens, focusing on the lived experiences and insights of business leaders, managers, and industry experts. The findings reveal that strategic planning is not merely a formalized process but a dynamic and adaptive approach that integrates vision, stakeholder engagement, and environmental scanning. Participants emphasized the importance of leadership commitment, cross-functional collaboration, and a shared organizational vision as critical enablers of effective strategy execution. Moreover, the study highlights how flexibility in strategic planning allows businesses to respond proactively to market disruptions, technological advancements, and shifting consumer preferences. The qualitative insights suggest that while analytical tools and frameworks provide structure, the true value of strategic planning lies in its capacity to align organizational culture with long-term objectives and foster innovation. This research contributes to the growing body of literature by offering a nuanced understanding of strategic planning as both a managerial discipline and a cultural driver for sustainable business success. The study concludes with practical recommendations for business leaders seeking to refine their strategic planning processes in rapidly changing market conditions
Accountancy Department Akwa Ibom State Polytechnic. Ikot Osurua
STAKEHOLDERS' COLLABORATION AND EFFECTIVE FUNDING OFCOOPERATIVE SOCIETIES IN NIGERIA
Background: Effective funding remains a significant challenge for cooperative societies in Nigeria, despite their recognized role in financial inclusion and grassroots economic development. This study investigates the influence of stakeholder collaboration, trust and communication, and institutional and technological support on the effective funding and financial sustainability of cooperative societies. Objective: The primary objective is to examine how stakeholder engagement and supportive mechanisms affect funding accessibility and sustainability in Nigerian cooperatives, while addressing gaps in integrated empirical research. Methodology: The study adopts a quantitative research design using a structured survey instrument distributed across a stratified sample of cooperative societies in Nigeria. Data were analyzed using Ordinary Least Squares (OLS) regression and supported by robust statistical diagnostics. Key variables include Effective Funding (EF), Stakeholder Collaboration Index (SCI), Institutional Support (IS), Trust and Communication (TC), Stakeholder Commitment (SC), Years of Operation (YO), and Total Assets (TA). Construct validity was assessed using Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE). Multicollinearity and heteroscedasticity were evaluated using the Variance Inflation Factor (VIF) and BreuschPagan test, respectively. Findings: The results indicate that stakeholder collaboration, trust and communication, and institutional-technological support significantly influence effective funding. Trust-based communication channels and digital innovations emerged as strong predictors of funding accessibility and sustainability. Conclusion: Findings reinforce the need for integrated stakeholder frameworks, transparent communication, and digital support systems to enhance cooperative funding outcomes in Nigeria.
AI AND RISK MANAGEMENT IN ENHANCING OPERATIONAL RESILIENCE INBUSINESSES
In an increasingly volatile business environment, operational resilience has become a critical focus for organizations seeking to navigate risks effectively. This paper explores the integration of artificial intelligence (AI) into risk management frameworks to enhance operational resilience. We examine how AI technologies, including machine learning, predictive analytics, and natural language processing, can identify, assess, and mitigate risks more efficiently than traditional methods. Through case studies and empirical data, we highlight the transformative potential of AI in real-time risk monitoring, scenario planning, and decision-making processes. Additionally, we address the challenges of implementing AI-driven solutions, such as data privacy concerns, algorithmic bias, and the need for organizational change. Our findings suggest that leveraging AI not only strengthens risk management practices but also fosters a culture of resilience, enabling businesses to adapt swiftly to disruptions. This research contributes to the understanding of how AI can serve as a pivotal tool in building robust operational frameworks capable of withstanding the uncertainties of modern business landscapes
PUBLIC INVESTMENTS AND NIGERIA’S EXTERNAL DEBT PROFILE
The study investigated the relationship between public investment and Nigeria’s external debt profile from 2015 to 2024. The specific objectives are as follow: to examine the relationship between capital expenditure on education and Nigeria’s external debt, to investigate the relationship between capital expenditure on agriculture and Nigeria’s external debt and to evaluate the relationship between capital expenditure on health care and Nigeria’s external debt. Data for the study were collected from Central Bank of Nigeria (CBN) statistical bulletin, National Bureau of Statistics (NBS) Report and Debt Management Office (DMO). Data were analyzed using correlation analysis model. The result showed that there is a weak positive and insignificant relationship between capital expenditure on education and Nigeria’s external debt. With a P-value of 0.507, the test is considered statistically insignificant at 5% level. This could be verified with the coefficient of correlation of 0.239% which indicates that increase in capital expenditure on education weakly increases nation’s external debt by 23.9%. It also revealed that there is an insignificant and weak negative relationship between capital expenditure on agriculture and Nigeria’s external debt. With a Pvalue of 0.437, the test is considered statistically insignificant at 5% level. This could be verified with the coefficient of correlation of - 0.278% which indicates that increase in capital expenditure on agriculture decreases Nigeria’s external debt by -27.8%. It also showed that there is an insignificant and weak negative relationship between capital expenditure on health care and Nigeria’s external debt. With a P-value of 0.944, the test is considered statistically insignificant at 5% level. This could be verified with the coefficient of correlation of -0.026% which indicates that increase in capital expenditure on health care decreases Nigeria’s external debt by - 2.6%. The study recommends among others that government at all levels should only seek external borrowing when vital priority projects are being considered and should equally place a limit on external borrowing.
Public investments, Capital expenditure, External debt.
EMPLOYMENT PATTERNS AND JOB SECURITY: THE SOCIO-ECONOMICIMPACT OF TECHNOLOGICAL INNOVATION
This study investigates the socio-economic impact of technological innovation on employment patterns and job security in Anambra State, Nigeria. Employing a descriptive survey research design, data was collected from a sample of 400 respondents representing various sectors of the Anambra State labor market. A structured questionnaire with both closed and open-ended questions was utilized, validated through content and face validation, and tested for reliability using Cronbach's alpha coefficient. Data analysis involved descriptive statistics to summarize findings and inferential statistics including Pearson’s correlation and multiple regression analysis to test hypotheses. Results revealed a strong positive correlation between technological innovation and both employment patterns and job security, indicating significant socio-economic implications of technological advancement in the region. The study concludes that while technological innovation offers opportunities for economic growth, it also poses challenges such as job displacement and skill mismatches. The paper recommends that Anambra State government should explore diversification strategies to reduce reliance on sectors vulnerable to technological disruption. This could involve promoting industries with high growth potential, such as renewable energy, healthcare, and tourism.
Employment Patterns, Job Security, Socio-Economic Impact, and Technological Innovation
EMPLOYEE COST AND FINANCIAL PERFORMANCE OF LISTED OIL AND GASCOMPANIES IN NIGERIA
This study investigated the relationship between employee cost and financial performance of listed oil and gas companies in Nigeria, guided by three specific objectives, three research questions, and three hypotheses. Adopting an ex-post facto design, the research uses historical data from annual reports and financial statements. The population comprises nine (9) companies listed on the Nigerian Exchange Group (NGX) as of December 31, 2023, with a purposive sample of seven (7) firms selected based on criteria such as the availability of up-to-date financial reports for the period 2014-2023. Secondary data were analyzed using descriptive statistics, Pearson’s Product Moment Correlation Coefficient (PPMC), and moderated multiple regression (MMR) analysis. The findings indicated a significant positive significant relationship between employee cost and financial performance, with firm size acting as a moderating variable. The study concluded that strategic investment in employee benefits enhances financial performance. The study further suggested that Companies should optimize retirement benefits to balance profitability and asset efficiency; Implement cost-control strategies for health insurance benefits to minimize adverse impacts on profitability.
Employee Cost, Financial Performance, ROA
THE EFFECT OF BRAND EQUITY ON CONSUMER BUYING BEHAVIOR
Consumer purchase behavior is an arm in the study of consumer behavior. It is the purchase behavior of individuals or households who buys goods and services for personal consumption. It is the selection and consumption of goods and services for the satisfaction of their wants. It is also the sum total of a consumer’s attitudes, preferences, intentions, and decisions regarding the consumer’s behavior in the marketplace when purchasing a product or service. There are many brands of electronics in the market, most customers love and wants to identify with Samsung products due to its value. Samsung is a big brand for electronics industry. Aaker (2009) outlined the four branches of brand equity which are, brand awareness, brand association, brand loyalty and perceived quality. The aim of this study is to know the effect of brand equity (brand association, brand loyalty, brand awareness, perceived quality) on consumer purchase behavior. Consumers were picked from different showrooms. A total of 200 consumers were studied. A structured questionnaire was used for collecting data for this research work. Both primary and secondary data was used for clarity. Multiple regression was used to test for the effect of the brand equity variables on consumer purchase behavior with the aid of SPSS version 20. The researcher tested for the level of significance and effect of brand equity on purchase behavior on Samsung electronics. The result showed that there is a statistically significant effect of brand equity on consumer purchase behavior of Samsung. Recommendation was also made.
Consumer purchase behavior, Consumer behavior, Brand awareness, Brand equity.
GLOBAL ECONOMICS COMPLEXITY-EMBRACING THE CURRENT REALITIES
In today’s volatile and complex business environment, strategic planning remains an indispensable tool for guiding organizations toward long-term success. This study explores the role of strategic planning in enhancing business performance through a qualitative lens, focusing on the lived experiences and insights of business leaders, managers, and industry experts. The findings reveal that strategic planning is not merely a formalized process but a dynamic and adaptive approach that integrates vision, stakeholder engagement, and environmental scanning. Participants emphasized the importance of leadership commitment, cross-functional collaboration, and a shared organizational vision as critical enablers of effective strategy execution. Moreover, the study highlights how flexibility in strategic planning allows businesses to respond proactively to market disruptions, technological advancements, and shifting consumer preferences. The qualitative insights suggest that while analytical tools and frameworks provide structure, the true value of strategic planning lies in its capacity to align organizational culture with long-term objectives and foster innovation. This research contributes to the growing body of literature by offering a nuanced understanding of strategic planning as both a managerial discipline and a cultural driver for sustainable business success. The study concludes with practical recommendations for business leaders seeking to refine their strategic planning processes in rapidly changing market conditions.
Strategic Planning, Business Success,, Leadership, Organizational Culture, Sustainable Growth
STOCK MARKET AND ECONOMIC DEVELOPMENT IN NIGERIA
This study investigates the relationship between stock market performance and economic development in Nigeria, Africa's largest economy with diverse sectors such as oil and gas, agriculture, manufacturing, and services. It emphasizes the critical role of the Nigerian Stock Exchange (NSE) in capital formation and investment, serving as an economic activity indicator. Using data from the Central Bank of Nigeria, the NSE, and the World Bank, the research employs econometric models to analyze the correlation between stock market indicators (market capitalization, trading volume, and stock market index) and economic growth metrics (GDP growth rate, investment levels, employment rates). The findings reveal a complex interaction between stock market performance and economic growth, with significant yet variable impacts. Key influencing factors, including political stability, regulatory environment, and foreign investment, are discussed. The study addresses challenges like market volatility and investor confidence, offering policy recommendations to enhance market efficiency and promote investment.
Stock Market, Economic development, Market Capitalization, Market Liquidity, Investment, Economic Policy.
CHANGE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE: A CASE STUDYOF MTN NIGERIA
This research explores the critical link between change management practices and organizational performance within Nigeria’s rapidly evolving telecommunications industry, with MTN Nigeria serving as a focal case study. The study adopts a mixed-methods approach that integrates quantitative surveys of employees from various departments with qualitative interviews conducted with senior managers and change leaders. This dual methodology enables a nuanced understanding that combines statistical analysis of broad trends with rich, contextual insights into the behaviors, perceptions, and challenges inherent in change processes. The research specifically investigates how elements such as leadership commitment, communication effectiveness, employee training, involvement, and resistance management shape key performance outcomes, including operational efficiency, employee productivity, customer satisfaction, and financial stability. Findings indicate that organizations that prioritize transparent communication, strong and visible leadership, tailored training programs, and inclusive participation are more likely to achieve successful change implementation and improved overall performance. Conversely, factors such as employee resistance, lack of relevant training, and insufficient engagement efforts can impede change initiatives, resulting in operational setbacks and diminished staff morale. The analysis also reveals that contextual factors, such as local organizational culture and infrastructural challenges, play a significant role in moderating the effects of change management strategies. Based on these results, the study recommends a comprehensive approach to change management that includes continuous leadership development, open and adaptive communication channels, ongoing professional development opportunities, and structured frameworks for managing resistance proactively..
Change, management and organizational performance