Abstract

A major indicator of economic development in every country is growth in business and entrepreneurship activities. SMEs in Nigeria face mammoth burdens as the nation participates more into the world economy. Influences, impacting as both external and internal factors, can be found in business environment, such as globalization, technological innovation and demographic and social change, as well as the level of technology deployed, innovative ability, financial support and entrepreneurship. The study assessed Impact of innovativeness and environment on performance of SMEs in north Central Nigeria. Using the triangulative method via multiage sampling 282 study participant were selected. Data obtained were analysed quantitatively and qualitative. The paper argued that; innovativeness for brand loyalty shows that the enterprises support creative ideas apart from the existing process and procedure with an average mean of 2.73. the enterprise is maintaining the leading position in the industry by providing technology to satisfy both expressed and latent needs of the customers. This was accepted on the average mean of 3.05. findings from the hypothesis shows significant impact of environment on performance of SMEs (F= 8.410; P