Abstract

This study employs a descriptive-correlation design to determine the influence of cultural factors to business approaches of selected entrepreneurs in Eastern Samar. Using questionnaires with 80 respondents, the data were analyzed using descriptive statistics and the Pearson’s R Correlation. The research highlights the existing degree of relationship between entrepreneurs’ socio-economic profile and cultural factor and business approaches. The study also found that cultural factors as perceived by the approaches of entrepreneurs was related satisfied across the five indicators, product planning, marketing, financing, human resource and developing core competencies. The analysis consistently demonstrated that there was no significant relationship with the socio-economic profile of the respondents to their cultural factors and business approaches. However, a statistically significant relationship was found between cultural factors and business approaches as noted in the index of correlation at .294 and p-value