Abstract

This study presents the development of a web-based platform for direct farmer-to-buyer agricultural transactions aimed at improving market efficiency and reducing reliance on intermediaries. The study adopted the iterative waterfall model as the software development methodology, enabling a structured and systematic approach to system development through stages such as requirements analysis, system design, implementation, testing, and deployment. Data were collected using interviews, questionnaires, and observational methods to identify user requirements and existing challenges in agricultural marketing systems. The system was developed using PHP, HTML, CSS, JavaScript, and MySQL for database management, ensuring efficient data handling and system functionality. The findings revealed that the platform achieved high usability, with an average user satisfaction score of 4.3, and demonstrated efficient performance with a response time of 2.1 seconds. The system recorded a reliability rate of 98.6% successful transactions and ensured data security through encryption and role-based access control mechanisms. Additionally, user feedback indicated high levels of satisfaction, ease of use, and transaction transparency among both farmers and buyers. The platform also enhanced direct interaction between stakeholders, reduced transaction costs, and improved price transparency. The study concludes that web-based platforms can significantly transform agricultural marketing systems by improving accessibility, efficiency, and transparency. It is recommended that stakeholders adopt such systems, while further enhancements and policy support are encouraged to maximise their impact.