Abstract

This paper reports the finding of a study of the crucial role of adaptability in enhancing business viability in this ever changing and competitive business environment in Bayelsa State, Nigeria. The study examines how business in this region strategies to adapt to unfavorable conditions to sustain and improve their productivity. The population of the study comprises of 20 firms. Since the population is less than 100 the census sampling technique was adopted, and 2 copies of the questionnaire were given to each firm, which brings the total to 40. The unit of analysis comprises of Top managers, middle managers and junior staff. A structured questionnaire was prepared to get the required data from the respondents. The data collected from respondents were analyzed using descriptive research design and spearman rank correlation coefficient. The finding tells us that there is a positive significant relationship between adaptability and long term viability. It is observed that strategies employed by these organization enhances businesses, contributing useful knowledge for business decision makers and researchers seeking to improve business performance in challenging business environments