CORPORATE FORESIGHT AND SERVICE QUALITY OFMONEY DEPOSIT BANKS IN RIVERS STATE

Abstract

This study examined the relationship between corporate foresight and the service quality of deposit money banks in Rivers State. The study aimed to determine the extent to which corporate foresight correlates with the service quality of these banks. The predictor variable corporate foresight was un-dimensioned while the criterion variable service quality has Empathy and assurance as proxies. The population consists of 21 deposit money banks in Rivers State, all of which were included in the study. Data were gathered from 63 respondents using a Likert scale questionnaire ranging from very low to very high extent. Two research hypotheses were tested using Pearson Product Moment Correlation, facilitated by the Statistical Package for Social Sciences (SPSS), to determine the relationships between the variables. The results indicated that corporate foresight has significant and positive relationships with empathy and assurance, which are measures of service quality. Consequently, the study concluded that corporate foresight relates with service quality of deposit money banks in Rivers State. The study recommended that bank managers should leverage corporate foresight to enhance their service quality